Putting why before what… but how?

I was reading a blog by the artist Tom de Freston reflecting on a conversation he had with Allegre Hadida (Director of the MPhil Management course at Judge Business School, Cambridge University), read it here. It is about putting the WHY before the WHAT and HOW. It struck a note with me, anyone who has been in one of our workshops will know that I talk a lot about PURPOSE, and being PURPOSEFUL.

It is too easy to be led by the what or the how of activities without giving any any thought about the why. Often it throws up awkward questions – ‘Why do we do it this way?’ and the answer is: ‘Because we have always done it this way’, ‘I don’t know’, ‘Because it doesn’t upset anyone’, ‘Because it’s protocol.’ Those answers reveal a lack of purpose.

Always ask yourself, ‘Why?’ and give an honest answer. If there is no purpose in what are you doing, time for a rethink!